Digital Measures

Who we are

You have real reporting requirements. Meeting those requirements while streamlining resource usage is your top priority, not evaluating technology.

At Digital Measures, we understand faculty activity reporting. Since 1999 we have partnered with more than 60% of the largest 500 universities in the US to achieve reporting success—success that is based upon responding to the real needs of our clients.

We don't have outside investors. This enables us to focus solely on our clients' needs. Supporting those needs means developing best practices to share with our clients, creating features that foster success, investing in each of our clients' implementations for the long-term, and introducing internal processes at Digital Measures that are efficient and effective.

Since we speak the language of people across your campus—from academic affairs and deans offices to institutional research departments to IT organizations, as well as faculty—we are able to translate everyone's data management needs into customized system requirements that fit your campus...and then we implement them. As such, you don't need squadrons

of programmers involved in implementing your faculty activity reporting solution. We overlay our knowledge of university structures and higher education concepts on top of our technical abilities to ensure each of our clients' implementations meets its specific and varied goals.

This focus has made us the de facto standard in faculty activity reporting, as evidenced by our list of who's who clients among universities worldwide.

Digital Measures' thought leaders regularly present best practices in faculty activity reporting at multiple conferences each year. Universities, agencies, and governments seek our advice regarding what works when it comes to maximizing the value of faculty activity reporting.

Give us a call or send us a note. We'd be happy to assess your faculty activity reporting needs and recommend potential solutions that achieve your goals.

Our History

Digital Measures was founded in 1999 by Matt Bartel while he was a student at the University of Wisconsin-Whitewater.

He recognized that the existing paper-and-pencil method of collecting student course evaluations was inefficient and could be significantly improved by replacing it with a digital, web-based solution. University of Wisconsin-Whitewater agreed and became the first client of Digital Measures. The company's clientele quickly grew as word of mouth traveled throughout the UW-System—and to other universities—of this new, cost-effective solution.

In 2001, the provost at another University of Wisconsin-System campus approached Matt with the idea of moving her campus's electronic system for keeping track of their faculty's teaching, research and service activities to Digital Measures. Seeing another opportunity, Digital Measures expanded its solutions for academia with its introduction of Activity Insight. After more than 12 years, Activity Insight is now our flagship solution.

Matt Bartel

Our Executive Team

This is the group that guides our team of nearly 50 DMers.


Our Culture

Digital Measures was created to be a place where our CEO, Matt Bartel, wants to work. We have a hip office space with lots of light and outdoor space—even though we're in downtown Milwaukee. Yes, we're a technology company based in Milwaukee, Wisconsin. Cheese, beer, and technology... But we've been paperless since 2004. And we've been working with web services since the early 2000's, when they were even nascent in Silicon Valley. We automate systems where possible, and are highly process-focused, with a strong eye for repeatable and sustainable processes. But that also means we're organized about things like quarterly company events, monthly employee lunches, volunteering events, and sabbaticals.

We strike a balance between being serious about what we do, while still being relaxed and accommodating in how we do it. On the one hand, we work hard and require DMers to continuously evolve. On the other, we return an unparalleled level of trust. We don't have set working hours or a set number of days off. If a DMer needs a vacation, they're encouraged to take it. If they're sick, they don't come to work. No questions asked. We even support DMers with paid days off to fulfill required community volunteering efforts. We take care of DMers because we know that they will then take care of our clients. Should you ever find yourself in Milwaukee, please stop by!


Here is a list of upcoming conferences we will attend.

Association of Public and Land-grant Universities (APLU)
November 15-17, 2015 - Indianapolis, IN
Middle States Commission on Higher Education (MSCHE)
December 2-4, 2015 - Washington, DC
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
December 5-8, 2015 - Houston, TX