Privacy Policy

Our Privacy Policy

Effective Date: August 1, 2016

This document sets forth Digital Measures Privacy Policy (the "Privacy Policy") for Digital Measures publicly-available website, (the "Site"). This Privacy Policy does not apply to your use of any non-publicly-available Digital Measures system, application or product not directly available from and the pages directly accessible via links from it. If you have objections to the Privacy Policy, you should not access or use the Site. This Privacy Policy does not govern privacy practices associated with other Digital Measures websites or systems.

Digital Measures adheres to the principles of the of the EU-U.S. Privacy Shield framework with respect to personal data submitted by Digital Measures clients in reliance on the Privacy Shield. More detail can be found in the Digital Measures Notice of Privacy Shield Certification (PDF).

Changes in privacy policy

All personal information ("personal information" is defined as any information that identifies or can be used to identify, contact or locate the person to whom such information pertains) that we collect and maintain will be subject to this Privacy Policy, as amended from time to time at Digital Measures' sole discretion. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. If as the result of such changes, you want to alter the ways in which Digital Measures is allowed to use your personal information, you can do so by following the procedure described in the section titled "Updating your personal information and privacy preferences". You will be deemed to have been made aware of, and will be subject to, any changes made to the Privacy Policy by using the Site with the following exception: If at the time you provide personal information to Digital Measures you are given the opportunity to limit how such information will be used to communicate with you by Digital Measures, Digital Measures will not change your preference in this regard without your express consent.

The only entity that collects personal information on this Site is Digital Measures. Digital Measures can be contacted at:

Digital Measures
301 N. Broadway
Floor Four
Milwaukee, WI 53202  USA
Telephone number: (866) 348-5677

Updating your personal information and privacy preferences

You have the right to access, delete and correct your personal information and privacy preferences at any time. You may also access and correct your personal information and privacy preferences (such as whether you wish to receive promotional communications from Digital Measures) by contacting Digital Measures using the contact information listed in the section titled "Changes in Privacy Policy".

Please include your name, address and/or e-mail address when you contact us. In your correspondence, please also indicate with as much detail as possible the location on this Site where you provided your personal information. You should expect a response within 30 days.

Data retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as requesting a demonstration, Digital Measures may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, Digital Measures may ask that you provide us personal information, such as your first and last name, e-mail address, job title and department, telephone number and other personal information.

When you use the Site, Digital Measures or third parties authorized by Digital Measures may also use personal information or collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we use an email service provider to send emails to you, and a third-party tracking service that uses log files to track non-personal information about visitors to our site in the aggregate to log environmental variables, such as browser type, operating system and the Internet Protocol (IP) address of your computer. We use these environmental variables to facilitate and track your use of the Site and its services. Digital Measures also uses such environmental variables to measure traffic patterns on the Site. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

When you submit personal information to Digital Measures through the Site, you understand and agree that this information may be transferred across national boundaries and may be stored and processed in any of the countries in which Digital Measures maintains offices including, without limitation, the United States. You also acknowledge that in certain countries or with respect to certain activities, the collection, transfer, storage and processing of your information may be undertaken by trusted vendors of Digital Measures. Such vendors are bound by contract not to use your personal information for their own purposes or provide it to any third parties.

How your personal information is used

We will share your personal information with third parties only in the ways that are described in this privacy policy. We will use the personal information you provide us to contact you about your requests for information regarding our products and services or to respond to questions you submit to us.

Digital Measures may collect information about the use of the Site, such as the pages accessed and how many users we receive daily. This information is collected in aggregate form without identifying any user individually. Digital Measures may use this aggregate, nonidentifying statistical data for statistical analysis to improve the technical performance of the Site.

If Digital Measures is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Your choices with respect to personal information

Digital Measures recognizes and appreciates the importance of responsible use of information collected on the Site. Digital Measures may communicate information to you regarding products, services and special offers available from Digital Measures unless you have opted not to receive such communications by following the unsubscribe instructions included in all of the email communications you receive or such communications are prohibited by law, although we may find it necessary to communicate with you regarding your use of the services on the Site. Digital Measures will not provide your name to other companies or organizations without your consent other than as outlined in this privacy policy. There are instances in which Digital Measures may divulge your personal information, such as where required by law, regulation, or litigation. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement or other issues of public importance.

Tracking technologies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We link the information we store in cookies to any personal information you submit while on our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We set a persistent cookie to store information you submit so that you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

The use of cookies by our partners is not covered by our privacy policy, as we do not have access or control over these cookies. Our partners use session ID cookies to make it easier for you to navigate our site.

Protection of your personal information

The personal information that you provide in connection with registering yourself for demonstrations or for obtaining more information on Digital Measures' products or services is classified as Registration Information. Registration Information is protected in several ways. Your Registration Information resides on secure servers that only selected Digital Measures personnel have access to via password. Digital Measures strives to prevent unauthorized parties from viewing the personal information you submit by using generally accepted industry standards to protect it when it is transmitted to Digital Measures. Personal information that you provide that does not constitute Registration Information also resides on a secure server and is accessible only to selected Digital Measures personnel and contractors via password. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Our third party partners employ clear gifs (a.k.a. Web Beacons/Web Bugs), images and scripts that help them better manage content on our site. We do tie the information gathered to our Customers' or Users' personal information.

Privacy complaints

Digital Measures takes its users' privacy concerns seriously. If you believe that Digital Measures has not complied with this Online Privacy Policy with respect to your personal information, you may contact Digital Measures using the contact information listed in the section titled "Changes in Privacy Policy". In your letter, please describe in as much detail as possible the ways in which you believe that the Digital Measures Online Privacy Policy has not been complied with. We will investigate your complaint promptly.

If you provide Digital Measures with inconsistent privacy preferences (for example, by indicating on one occasion that we may contact you with marketing offers and indicating on another occasion that we may not), Digital Measures will endeavor to update your privacy preferences in a timely and accurate manner.

Also, please note that Digital Measures is not responsible for the content or privacy practices of non-Digital Measures websites to which this Site or any other Digital Measures website may link. You should review the privacy policy of such sites before using the sites.